Quick answer
Handl Health co-founder and Chief Product Officer Ria Shah joined the BUILDERS podcast to discuss how Handl turned newly available healthcare price transparency data into a plan design platform for brokers and benefits consultants—and how the company found the buyer already accountable for solving the problem.
Ria Shah, co-founder and Chief Product Officer of Handl Health, recently joined Front Lines Media’s *BUILDERS* podcast for an episode titled “Finding the buyer who was already on the hook.”
In the conversation, Ria shares how Handl moved from a free consumer cost estimator to a platform that helps brokers and benefits consultants design, evaluate and personalize health plans for self-insured employers.
She also discusses the market education required to make machine-readable file data useful, the value brokers find in carrier comparisons and claim-level cost projections, and why white-glove support remains important as Handl productizes more of its analytics workflow.
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